Section 7 – C&L – Soft Touch Coating

Table of Contents


Soft Touch coating is a sophisticated finishing technique used in jewelry packaging to create a luxurious and elegant tactile experience. This specialized coating adds a velvety, smooth texture to the surface, enhancing the overall look and feel of the packaging. Let’s explore the features, specifications, and applications of Soft Touch coatings in more detail.


  1. Fast Drying: Soft Touch coatings are formulated to dry quickly, allowing for efficient production processes. This feature ensures that the packaging can be handled and packaged without any risk of smudging or damaging the coating, saving time and resources during the manufacturing process.
  2. Finger Print Resistant: One of the notable advantages of Soft Touch coatings is their resistance to fingerprints and smudges. This feature helps to maintain the pristine appearance of the packaging, even with regular handling. The coating’s fingerprint resistance ensures that the jewelry packaging retains its elegant look and feel throughout its lifespan.
  3. Velvety Finish: Soft Touch coatings provide a unique tactile sensation with their velvety, smooth finish. When touched, the coating offers a soft and luxurious texture that adds a sense of sophistication and refinement to the packaging. This tactile experience enhances the overall unboxing experience for customers and creates a lasting impression of luxury and quality.

Specifications: Soft Touch coatings are typically applied with a thickness ranging from 1 to 3 microns. The specific thickness may vary depending on the desired level of softness and the printing or finishing equipment used. The coatings are carefully applied to the packaging surface, ensuring uniform coverage and a consistent velvety texture.


Soft Touch coatings find widespread application in jewelry packaging where conveying luxury, elegance, and a premium experience is essential. Some common applications include:

  1. High-End Jewelry Packaging: Soft Touch coatings are an ideal choice for luxury jewelry packaging. The velvety finish creates a tactile experience that aligns with the premium nature of the jewelry pieces enclosed within. This coating enhances the overall perceived value of the packaging and contributes to a memorable unboxing experience for customers.
  2. Premium Branding and Product Differentiation: By applying Soft Touch coatings to specific areas, such as logos, brand names, or specific design elements, jewelry brands can effectively highlight their brand identity and create a distinct visual and tactile identity. The velvety texture sets the packaging apart, communicating exclusivity and elevating the perceived value of the brand and its products.
  3. Gift and Special Occasion Packaging: Soft Touch coatings add a touch of elegance and luxury to gift packaging, making it ideal for special occasions such as anniversaries, birthdays, or holidays. The soft texture enhances the emotional impact of the gift, conveying thoughtfulness and care.


In summary, Soft Touch coatings provide a luxurious and elegant finishing touch to jewelry packaging. With their fast-drying properties, fingerprint resistance, and velvety texture, these coatings create a premium tactile experience that complements the high-end nature of the enclosed jewelry. Whether used for branding purposes, product differentiation, or special occasion packaging, Soft Touch coatings add a sophisticated touch and convey a sense of luxury and elegance that resonates with customers.